Capital | SF Advisor Capital

We back operators.

Capital for the people who build and run. Two paths: seed-stage equity for founders, and deal-by-deal capital for searchers and SMB acquirers. Both principal-led. Both come with operator-grade support from twenty years inside Google, Salesforce, Elastic, and FireHydrant.

Operating systems built inside
Google
Salesforce
Elastic
FireHydrant
How we work

Three things that make this capital different.

Operator capital, not financial capital.

Every check comes from someone who has built and run the operating systems you're trying to build and run. We're a partner with leverage, not a passive line item on your cap table.

Principal-led, every check.

Ramy makes every investment decision personally. No committee, no associate filtering. You get a yes or a no, fast, from the person who'll actually be on your cap table.

Aligned with the work.

If a deal a backed searcher brings us is in-buy-box for our Acquire arm, we co-invest with them. We don't compete with the people we back.

Pick a path

We read every introduction.

Founders, searchers, operators, start with the page that matches your work.